Loft, the free-spirited brand for the young and young at heart, joined Eroğlu Group in 1996. With its iconic ice blue, double-stitched legs, Loft is a fashion-forward legend that continues to surge in popularity among new generations with its fresh and innovative ideas.

We are flying high! We are aiming to make Loft the most attractive jeans brand in the world. We have focused on a brand identity that is innovative, stylish, brave, and relatable. As an inspiring jeans brand, we operate in 100 stores, 340 corners and 118 grand stores across 13 countries.

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