Mission & Vision & Values

ACHIEVING THE GOAL IS IMPORTANT.

HOW WE ACHIEVE THAT GOAL IS EVEN MORE IMPORTANT.

We are committed to creating human-oriented unity and synergy between the group companies by supporting our entire organization in terms of establishment, direction, evaluation, and succession. We also aim to create pioneering brands and “sustainable joys” in every region we operate, based on the needs of society and the customers. We protect the values we hold as a family company.

Our vision is to be a worldwide information and management center that respects universal values and provides the industry’s most admired brands in every region.

• Respect for People and Society
• Family Belonging
• Responsible Production
• Continuous Improvement
• Result Orientation
• World Citizenship
• Courage